Robinsons Relocation are a client of Prohibition PR, another of which I had the opportunity of working on during my internship with them. In order to gain national press coverage, research was undertaken into the friendliness of neighbours in the UK. A prime topic for a home removals company. A series of questions were asked to a pool of participants throughout the UK.
My task was the collate all of this information into a press release to be sent out to a range of national and regional press outlets. The press release featured statistics and percentages associated to a number of topics that everyone can associate with; their relationship with theirn next-door neighbours.
The original press release was sent out to a number of journalists. After a series of sell-ins the piece was published in the Telegraph, The Mover and What House?. I then tailored the piece to specific regions including Manchester and Oxford to be sent out to regional press such as the Manchester Evening News and the Metro.